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INTEGRATED REPORTS
| HOW THE MIGHTY FALL, WITH JIM COLLINS Exclusive excerpt of his new book |
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| On Sale/Go Live: | 5/15 |
| Issue Date: | 5/25 |
| Print Ad Close: | 4/27 |
| Web Close: | 5/12 |
ABOUT THE AUTHOR
JIM COLLINS is a student of companies—great ones, good ones, weak ones, failed ones—from young start-ups to venerable sesquicentenarians. The author of the national bestseller Good to Great, he serves as a teacher to leaders throughout the corporate and social sectors. His work has been featured in BusinessWeek, Fortune, The Economist, USA Today, and Harvard Business Review. With his bestselling business books Built to Last and Good to Great, Jim Collins uses his research and smart writing to bust management myths and offer important insights about what makes top companies tick.*
How the Mighty Fall
Picking up where Good to Great and Built to Last left off, bestselling author Jim Collins introduces a framework for diagnosing and correcting companies on the decline in his latest installment, How the Mighty Fall: And Why Some Companies Never Give In.
A playbook for overcoming critical management challenges, Collins' May 2009 release is a sure-to-be bestseller that provides a timely resource for business leaders and companies.
Prior to the book's launch date, BusinessWeek will exclusively release excerpts of the book in a major feature story that will appear in the magazine, as well as on BusinessWeek.com with engaging multimedia/video elements featuring Jim Collins. Additionally, custom events will provide a firsthand experience to interact with Collins and tailor his findings to suit your strategy.
INTEGRATED PACKAGE
- Feature story in BusinessWeek magazine
- Video
- Podcast
- Slide show
- Business Exchange topic(s)
- Editorial promotion
- Custom events (live and webcast)
- Direct mail
Position your brand at the center of the conversation with the preeminent management thinker in today's business with this exclusive, high-impact integrated opportunity.
Source: jimcollins.com Copyright © 2002 - 2007 Jim Collins. All rights reserved. Confidential ideas on all pages property of BusinessWeek. Program subject to editorial and partner approval. © 2009 BusinessWeek
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