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GOLF & THE BUSINESS LIFE STATS
- 4-color page: $76,200
No charge for bleed. Full agency discount applies. - 2008 Circulation: 1,700,000
BusinessWeek: 900,000
Golf Digest: 800,000 - Frequency: 2x per year
TV segment airs weekend of on-sale date.
Golf & The Business Life
The worlds of golf and business are closely linked. That's why BusinessWeek and Golf Digest — the top golf publication in the U.S. — have teamed up to produce Golf & The Business Life. These biannual special editorial reports, now in their eighth year, bring together the best of both worlds for those driven to succeed on and off the course.
Written by the editors of both publications, Golf & The Business Life explores doing business on the green, from creating the perfect outing to practicing proper course etiquette.
Extend your reach to our affluent audience via these two powerful brands.
| 2008 SPECIAL EDITORIAL REPORTS | |||
| Golf and The Business Life
With Golf Digest, where business and pleasure mix |
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| Issue Date: | May 26 | Nov 10 | |
| On Sale/Go Live: | May 16 | Oct 31 | |
| Print Ad Close: | May 1 | Oct 3 | |
| Web/TV Close: | May 13 | Oct 28 | |
| Golf Digest Issue Dates: | July | Dec | |
Note: earlier ad close for Golf Digest. Contact your Account Manager. |
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| READER PROFILE | ||
| BusinessWeek | Golf Digest | |
 Men |
67% | 74% |
| Women |
33% | 26% |
| Age 25-54 |
59% | 57% |
| Professional/managerial |
60% | 53% |
| Average HHI |
$219,479 | $184,729 |
| Average asset value |
$2,411,266 | $2,020,393 |
| Own any stocks, funds,
bonds, CDs, or other investments |
94% | 92% |
| Membership at a private club |
53% | 64% |
Sources: Mendelsohn Affluent Survey, 2007. |
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