BusinessWeek

The Best Global Brands report continues our pioneering coverage of what makes a name more than just a name — how strong brands can forge emotional connections, transform industries, and cushion cyclical downturns.

In partnership with leading brand consultancy Interbrand, BusinessWeek editors rank the 100 most powerful brands according to a proprietary formula based on market leadership, projected profits, and financial filings. We examine the strategies of the winners and explore the challenges of those who slipped on the list.

Reach leaders worldwide seeking inspiration and insight into how others are building their brands and the bottom line. Leverage our connection in print, on the Web, and on TV.