BusinessWeek

Single Click Instructions

Assign the following ActionScript code to the button action within the Flash file

on (release) {
getURL(_level0.clickTAG, "_blank");
}

Publish the Flash file as Flash 6.



Multiple Click Instructions

Assign a different clickTAG variable to each button following the same format as the Single Click Instructions above.

Example: If an ad has 2 buttons that link to different places, use clickTAG1 for the first link and clickTAG2 for the second link.

Publish the Flash file as Flash 6.

The following formats are acceptable formats for productions at BusinessWeek Media and BusinessWeek TV.

Tape Formats:
Beta - NTSC
DVCPRO/DVCPRO50 - NTSC
DVCAM - NTSC
DV - NTSC
Mini-DV - NTSC
VHS - NTSC


Digital Formats:
QuickTime Movie Files - .mov
Windows Video Files - .avi

Format Settings:

1. QuickTime DV:

Video
Compression: DV/DVCPRO - NTSC
Quality: Best
Frame Rate: 29.97
Scan Mode: Interlaced
Aspect Ratio: 4:3
Dimensions: 720x480 or 720x486 or 640x480

Audio
Format: Integer (Big Endian)
Sample Rate: 48.000 kHz
Sample Size: 16-bit

2. QuickTime Uncompressed 10-bit 4:2:2

Video
Compression: Uncompressed 10-bit
4:2:2
Quality: Medium
Dimensions: 720x480 or 720x486 or 640x480

Audio
Format: Integer (Big Endian)
Sample Rate: 48.000 kHz
Sample Size: 16-bit

3. QuickTime Uncompressed 8-bit 4:2:2

Video
Compression: Uncompressed 8-bit
4:2:2
Quality: Medium
Dimensions: 720x480 or 720x486 or 640x480

Audio
Format: Integer (Big Endian)
Sample Rate: 48.000 kHz
Sample Size: 16-bit

4. QuickTime Animation

Video
Compression: Animations
Millions of Color+
Quality: Best
Dimensions: 720x480 or 720x486 or 640x480

Audio
Format: Integer (Big Endian)
Sample Rate: 48.000 kHz
Sample Size: 16-bit

5. Microsoft DV AVI:

Video
Compression: DV/DVCPRO - NTSC
Quality: Best
Frame Rate: 29.97
Scan Mode: Interlaced
Aspect Ratio: 4:3

Audio
Format: Uncompressed
Sample Rate: 48.000 kHz
Sample Size: 16-bit
Channels: 2

6. Microsoft DV50 AVI:

Video
Compression: DVCPRO50 - NTSC
Quality: Best
Frame Rate: 29.97
Scan Mode: Interlaced
Aspect Ratio: 4:3

Audio
Format: Integer (Big Endian)
Sample Rate: 48.000 kHz
Sample Size: 16-bit

7. Microsoft Uncompressed AVI:

Video
Compression: Uncompressed
Depth: Millions of Colors
Quality: Best
Frame Rate: 29.97

Audio
Format: Integer (Big Endian)
Sample Rate: 48.000 kHz
Sample Size: 16-bit

Advertisers can either submit copy (BusinessWeek will create a text-based ad) or submit a banner.

Text Creative Specs:

Body Character Count (including spaces): 190
URL Character Count: 50
Title Character Count (including spaces): 32

Banner Creative Specs:

Maximum File Size: 10k
Dimensions: 468x60
Animation: image must be static
Rich Media: no rich media allowed

Accepted Formats: WAV, MP3
Recorded at 192 kb/sec or greater quality
File Size: 200k maximum
Animation: 15 seconds maximum

Text Newsletter Ad Specs:
Text ad: 6 lines (including URL), 72 characters per line.

HTML Newsletter Ad Specs:
728x90, 20k
160x600, 20k
300x250, 20k

PLEASE NOTE: This applies to ALL newsletters.
URLs for newsletter text ads are redirected by our email vendor, AIG (i.e. the URL will not appear in the newsletter as the advertiser submits it to us). The destination of the URL will remain the same; however its appearance will change. Advertisers need to specify whether or not they wish for their URL to be redirected otherwise we will assume that the URL can be physically altered. AIG redirects URLs so that it can track clicks for the given ad.

Newsletter Schedule
Newsletter	Deployment Date	Delivery Date
Asia Insider	Fridays	Mondays
Autos Insider	Fridays	Mondays
BW Insider	Thursdays	Fridays
Europe Insider	Tuesdays	Wednesdays
Innovation & Design	Wednesdays	Thursdays
Investing Intelligence	Thursdays	Fridays
Managing Insider	Alternate Tuesdays	Alternate Wednesdays
MBA Express	Tuesdays	Wednesdays
SmallBiz	Tuesdays	Wednesdays
Tech Insider	Fridays and Tuesdays	Mondays and Wednesdays

No rich media allowed in newsletters.
All newsletters have a Text and an HTML version.
Please submit all newsletter ads 3 days prior to launch date.


Email Offers

For any further questions about newsletters and email offers please contact Afza Joher (afza_joher@businessweek.com).

Text 1. Please format file exactly the way you want it to look (example: spaces and new lines).
2. Include links (all links will be tracked unless otherwise instructed).
3. Length and size of file do not matter; however use your judgment (you don't want to make it too long and wordy).

HTML
1. Because this offer is going to various email clients and each one renders pages differently, we ask that you don't use any technologies such as Flash, Java, etc. Animated images are fine and encouraged.
2. Please DO NOT use style sheets. Use font tags only.
3. Please use standard HTML coding compatible for both IE and Netscape.
4. Please create files compatible for the following browsers:
     a. Internet Explorer 6 and 5+
     b. Netscape 6.2 and 4.5+
5. Include links (all links will be tracked unless otherwise instructed).
6. File size should not exceed 85kb (anything over may result in a "slow loading" of the page).
7. Please send a separate zip of all images (BusinessWeek will host or redirect images unless otherwise instructed).
8. Please keep width of tables to 765 or under.