BusinessWeek

Targeting Capabilities

Increase the precision of your marketing with our audience targeting solutions on BusinessWeek.com. Through our third-party partner, Revenue Science, we can segment our user base according to several different criteria to make your advertising work harder and meet your marketing goals.

SIC CODE
Choose audience by U.S.-based standard industrial classification code, such as Finance, Insurance, or Retail Trade (visitors identified by IP address).

GEOGRAPHIC REGION
Select visitors by country, city, and demographic market area (DMA).*

CHANNEL USER TARGET
Serve ads to users who have read at least two pages within a specific BusinessWeek.com channel in the last four weeks (for example, Technology Channel, Managing Channel, etc.).

CONTENT KEYWORD TARGET
Reach users who have viewed pages containing preselected keywords (or create your own†) in the last four weeks. Current keyword targets: