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BUSINESSWEEK TV

Originating from


Distributed by:

www.litton.tv
Personal finance and lifestyle TV show.
Our nationally syndicated TV program, BusinessWeek TV, is an extension of BusinessWeek's award-winning editorial coverage. Each season broadcasts 52 original episodes (30 minutes per show), delivering actionable insight into personal finance and lifestyle topics - from real estate and investing to tech trends and travel. It's about Money. Earning it. Investing it. Spending it.

The program is cleared in 86% of the U.S. on powerhouse stations such as WABC/New York, KABC/LA, WLS/Chicago, and WPVI/Philadelphia, and airs in 158 markets. Now in its seventh season, BusinessWeek TV continues to draw a loyal audience, including BusinessWeek magazine readers, BusinessWeek.com users, and other consumers seeking to make smarter decisions in their personal and financial lives.



Innovative and growing
  • Executive Producer: Eric Gonon joined BusinessWeek TV from CNBC where he along with Jim Cramer started the hit CNBC show Mad Money with Jim Cramer
  • Focus: Actionable advice on earning, investing, and spending money
  • Set: Broadcasting each week from the NASDAQ® MarketSite ground-level studio
  • Anchors: Jill Bennett
  • Growth: The number of households watching BusinessWeek TV has increased 4% in the first half of the 2006/07 season.

PROGRAM FORMAT
National Avails: 3.5 minutes per show
Launch Date: October 2001
Time/Nat'l Break: 1 min - 1st Pod
1.5 min - 2nd Pod
1 min - 3rd Pod
Clearance: 86% — National coverage in 158 markets, including 19 of the top 20
Timeslot: Weekly, Weekend Mornings (mainly ABC affiliates)
Ownership: The McGraw-Hill Companies
Viewership: 705,000+ weekly viewers (0.6 HH rtg)

Nielsen Media Research, NSS 2006/07 season-to-date.


BusinessWeek Market Reports
Readers get BusinessWeek insight into what's happening on Wall Street with Market Reports, live from the NASDAQ® MarketSite. These quick recaps broadcast every market day in the morning and afternoon to ABC local affiliates. Market Reports are available at BusinessWeek.com and via iTunes.




The Business Barometer
In The Business Barometer, viewers get a brief analysis of the weather's impact on the business world, from droughts destroying crops to cold temperatures pushing up energy prices. Airing Tuesday and Thursday mornings on The Weather Channel's First Outlook program, The Business Barometer reaches more than 4.4 million viewers every month.

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