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NEWSLETTER OVERVIEW

SUBSCRIBER PROFILE
  • Gender: 83% male/17% female
  • Median age: 42
  • Median HHI: $88,000
  • College grad+: 90%
  • Senior management: 39%
  • Work in firms of 500+: 52%

TOP FIVE REASONS THEY SUBSCRIBE
  1. Trusted news and information
  2. Insightful and interesting opinions
  3. Fits a busy lifestyle
  4. Look forward to receiving it
  5. Highly relevant

PLAN TO PURCHASE (3 MOS.)
  • Personal/vacation travel: 61%
  • Business travel: 37%
  • Flat panel TV: 29%
  • Notebook/tablet PC: 28%
  • Digital camera: 28%
TECH INSIDER

FREQUENCY: MONDAYS AND WEDNESDAYS
Tech Insider delivers timely reports on how information technology is reinventing business and reshaping education, culture, and the economy.

TECH INSIDER SUBSCRIBERS ARE:
  • Savvy mavens: 69% are consulted for tech advice
  • Spreading the word: 27% forward the newsletter to a colleague
  • Early adopters: 57% are the first of their friends to try new technology
  • Frequent users: 92% visit BusinessWeek.com at least once per week
  • Highly engaged: spend 48 minutes on average reading the newsletter

Engage information-hungry professionals with your brand through Tech Insider newsletter.



Sources: BusinessWeek 2006 Newsletter Profile Study, July 2006; Publisher's own data.

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