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NEWSLETTER OVERVIEW
SUBSCRIBER PROFILE
- Gender: 75% male/25% female
- Median age: 42
- Median HHI: $88,000
- College grad+: 87%
- Senior management: 52%
- Work in firms of 500+: 33%
TOP FIVE REASONS THEY SUBSCRIBE
- Trusted news and information
- Insightful and interesting opinions
- Fits a busy lifestyle
- Informative
- Highly relevant
PLAN TO PURCHASE (3 MOS.)
- Personal/vacation travel: 61%
- Business travel: 37%
- Flat panel TV: 28%
- Notebook/tablet PC: 27%
- Digital camera: 25%
SMALLBIZ INSIDER
FREQUENCY: WEDNESDAYS
SmallBiz Insider supports small business professionals by delivering advice,
success stories, tips, and tools to help their businesses thrive.
SMALLBIZ INSIDER SUBSCRIBERS ARE:
- Decision makers: 81% are involved with tech purchasing on the job
- Spreading the word: 27% forward the newsletter to a colleague
- Web-dependent: 67% get business news/investing information online
- Highly engaged: spend 48 minutes on average reading the newsletter
Engage small business professionals dedicated to growing their businesses with your brand through SmallBiz Insider newsletter.
Source: BusinessWeek 2006 Newsletter Profile Study, July 2006; Publisher's own data.
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