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NEWSLETTER OVERVIEW

SUBSCRIBER PROFILE
  • Gender: 71% male/29% female
  • Median age: 42
  • Median HHI: $150,000
  • College grad+: 92%
  • Senior management: 34%
  • Work in firms of 500+: 59%

TOP FIVE REASONS THEY SUBSCRIBE
  1. Trusted news and information
  2. Insightful and interesting opinions
  3. Fits a busy lifestyle
  4. Highly relevant
  5. Informative

PLAN TO PURCHASE (3 MOS.)
  • Personal/vacation travel: 60%
  • Business travel: 33%
  • Mobile/smart phone: 29%
  • Flat panel TV: 28%
  • Notebook/tablet PC: 27%
MANAGING INSIDER

FREQUENCY: ALTERNATE WEDNESDAYS
Managing Insider is a professional resource for success-driven individuals at any stage, offering practical insight for managing careers, teams, companies, and boards.

MANAGING INSIDER SUBSCRIBERS ARE:
  • Highly engaged: spend 54 minutes on average reading the newsletter
  • Information-hungry: 76% say they avidly keep up with the newest trends
  • Spreading the word: 29% forward the newsletter to a colleague

Showcase your brand to upwardly mobile professionals who are dedicated to getting ahead through Managing Insider newsletter.



Source: BusinessWeek 2006 Newsletter Profile Study, July 2006; Publisher's own data. Managing Insider was previously called Careers Insider.

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