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NEWSLETTER OVERVIEW
SUBSCRIBER PROFILE
- Gender: 71% male/29% female
- Median age: 42
- Median HHI: $150,000
- College grad+: 92%
- Senior management: 34%
- Work in firms of 500+: 59%
TOP FIVE REASONS THEY SUBSCRIBE
- Trusted news and information
- Insightful and interesting opinions
- Fits a busy lifestyle
- Highly relevant
- Informative
PLAN TO PURCHASE (3 MOS.)
- Personal/vacation travel: 60%
- Business travel: 33%
- Mobile/smart phone: 29%
- Flat panel TV: 28%
- Notebook/tablet PC: 27%
MANAGING INSIDER
FREQUENCY: ALTERNATE WEDNESDAYS
Managing Insider is a professional resource for success-driven individuals at any stage, offering practical insight for managing careers, teams, companies, and boards.
MANAGING INSIDER SUBSCRIBERS ARE:
- Highly engaged: spend 54 minutes on average reading the newsletter
- Information-hungry: 76% say they avidly keep up with the newest trends
- Spreading the word: 29% forward the newsletter to a colleague
Showcase your brand to upwardly mobile professionals who are dedicated to getting ahead through Managing Insider newsletter.
Source: BusinessWeek 2006 Newsletter Profile Study, July 2006; Publisher's own data. Managing Insider was previously called Careers Insider.
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