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NEWSLETTER OVERVIEW
SUBSCRIBER PROFILE
- Gender: 70% male/30% female
- Median age: 32
- Median HHI: $88,000
- College grad+: 95%
- Senior management: 25%
- Work in firms of 500+: 62%
TOP FIVE REASONS THEY SUBSCRIBE
- Trusted news and information
- Fits a busy lifestyle
- Insightful and interesting opinions
- Highly relevant
- Informative
PLAN TO PURCHASE (3 MOS.)
- Personal/vacation travel: 58%
- Notebook/tablet PC: 32%
- Business travel: 31%
- Mobile/smart phone: 30%
- Digital camera: 26%
MBA EXPRESS
FREQUENCY: WEDNESDAYS
MBA Express provides insights and resources to help young professionals excel in B-school and beyond.
MBA EXPRESS SUBSCRIBERS ARE:
- Ahead of the curve: 76% say they avidly keep up with the newest trends
- Highly engaged: spend 42 minutes on average reading the newsletter
- Spreading the word: 23% forward the newsletter to a colleague
- Frequent Users: 86% visit BusinessWeek.com at least once per week
- Web-dependent: 66% get business news/investing information online
Engage current and prospective students and grads with your brand through MBA Express newsletter.
Source: BusinessWeek 2006 Newsletter Profile Study, July 2006; Publisher's own data.
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