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SUBSCRIBER PROFILE
- Gender: 80% male/20% female
- Median age: 42
- Median HHI: $88,000
- College grad+: 89%
- Senior management: 54%
- Work in firms of 500+: 44%
TOP FIVE REASONS THEY SUBSCRIBE
- Trusted news and information
- Insightful and interesting opinions
- Look forward to receiving it
- Fits a busy lifestyle
- Highly relevant
PLAN TO PURCHASE (3 MOS.)
- Personal/vacation travel: 65%
- Flat panel TV: 34%
- Business travel: 33%
- Digital camera: 31%
- Notebook/tablet PC: 27%
INVESTING INTELLIGENCE
FREQUENCY: FRIDAYS
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INVESTING INTELLIGENCE SUBSCRIBERS ARE:
- Trusted advisors: 50% are asked for finance/business advice by others
- Spreading the word: 23% forward the newsletter to a colleague
- Web-dependent: 61% get business news/investing information online
- Highly engaged: spend 48 minutes on average reading the newsletter
- Successful investors: have an average portfolio value of $745,000
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Sources: BusinessWeek 2006 Newsletter Profile Study, July 2006; Publisher's own data.
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