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NEWSLETTER OVERVIEW
SUBSCRIBER PROFILE
- Gender: 75% male/25% female
- Median age: 42
- Median HHI: $150,000
- College grad+: 90%
- Senior management: 43%
- Work in firms of 500+: 50%
TOP FIVE REASONS THEY SUBSCRIBE
- Trusted news and information
- Insightful and interesting opinions
- Fits a busy lifestyle
- Highly relevant
- Look forward to receiving it
PLAN TO PURCHASE (3 MOS.)
- Personal/vacation travel: 64%
- Business travel: 37%
- Digital camera: 31%
- Notebook/tablet PC: 31%
- Mobile/smart phone: 30%
INNOVATION & DESIGN
FREQUENCY: THURSDAYS
Innovation & Design delivers the latest developments in creativity, innovation, and design thinking — and how they are influencing corporate strategy and fueling top-line growth.
INNOVATION & DESIGN SUBSCRIBERS ARE:
- Information-hungry: 81% say they avidly keep up with the newest trends
- Spreading the word: 37% forward the newsletter to a colleague
- Early adopters: 56% are the first of their friends to try new technology
- Highly engaged: spend 48 minutes on average reading the newsletter
- Global travelers: 37% plan business travel in the next three months
Leverage our connection with innovation-savvy professionals who are shaping the Creativity Economy through Innovation & Design newsletter.
Source: BusinessWeek 2006 Newsletter Profile Study, July 2006; Publisher's own data.
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