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NEWSLETTER OVERVIEW
SUBSCRIBER PROFILE
- Gender: 75% male/25% female
- Median age: 42
- Median HHI: $88,000
- College grad+: 92%
- Senior management: 38%
- Work in firms of 500+: 46%
TOP FIVE REASONS THEY SUBSCRIBE
- Trusted news and information
- Fits a busy lifestyle
- Insightful and interesting opinions
- Informative
- Highly relevant
PLAN TO PURCHASE (3 MOS.)
- Personal/vacation travel: 60%
- Business travel: 32%
- Flat panel TV: 28%
- Notebook/tablet PC: 27%
- Digital camera: 24%
EUROPE INSIDER
FREQUENCY: WEDNESDAYS
Europe Insider provides must-have insights on issues and trends
affecting the economic, political and industrial arenas of the
European business community.
EUROPE INSIDER SUBSCRIBERS ARE:
- Trusted advisors: 46% are asked for finance/business advice by others
- Spreading the word: 22% forward the newsletter to a colleague
- Web-dependent: 62% get business news/investing information online
- Highly engaged: spend 48 minutes on average reading the newsletter
- Global travelers: 32% plan business travel in the next three months
Showcase your brand to international players in the European business community through Europe Insider newsletter.
Sources: BusinessWeek 2006 Newsletter Profile Study, July 2006; Publisher's own data, August 2006.
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