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SUBSCRIBER PROFILE
- Gender: 74% male/26% female
- Median age: 42
- Median HHI: $150,000
- College grad+: 89%
- Senior management: 40%
- Work in firms of 500+: 53%
TOP FIVE REASONS THEY SUBSCRIBE
- Trusted news and information
- Fits a busy lifestyle
- Insightful and interesting opinions
- Highly relevant
- Informative
PLAN TO PURCHASE (3 MOS.)
- Personal/vacation travel: 62%
- Business travel: 36%
- Flat panel TV: 27%
- Digital camera: 25%
- Mobile/smart phone: 25%
BUSINESSWEEK INSIDER
FREQUENCY: FRIDAYS
BusinessWeek Insider is a weekly alert to what's new on the site, from investing and global markets to autos and technology, plus highlights from the latest issue of BusinessWeek magazine.
BusinessWeek Insider subscribers are:
- Frequent users: 88% visit BusinessWeek.com at least once per week
- Ahead of the curve: 73% say they avidly keep up with the newest trends
- Spreading the word: 29% forward the newsletter to a colleague
- Web-dependent: 61% get business news/investing information online
- Highly engaged: spend 48 minutes on average reading the newsletter
Engage information-hungry professionals with your brand through BusinessWeek Insider newsletter.
Source: BusinessWeek 2006 Newsletter Profile Study, July 2006; Publisher's own data, August 2006.
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