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NEWSLETTER OVERVIEW
SUBSCRIBER PROFILE
- Gender: 78% male/22% female
- Median age: 40
- Median HHI: $88,000
- College grad+: 94%
- Senior management: 33%
- Work in firms of 500+: 54%
TOP FIVE REASONS THEY SUBSCRIBE
- Trusted news and information
- Fits a busy lifestyle
- Insightful and interesting opinions
- Highly relevant
- Informative
PLAN TO PURCHASE (3 MOS.)
- Personal/vacation travel: 55%
- Digital camera: 26%
- Notebook/tablet PC: 24%
- Flat panel TV: 24%
- Mobile/smart phone: 23%
AUTOS INSIDER
FREQUENCY: MONDAYS
Autos Insider features expert insight from BusinessWeek editors plus content and tools from the best car sites. Car buffs and buyers get the latest in car care and safety, reviews and galleries, classics, hybrids, and more.
AUTOS INSIDER SUBSCRIBERS ARE:
- Ahead of the curve: 74% say they avidly keep up with the newest trends
- Spreading the word: 24% forward the newsletter to a colleague
- Behind the wheel: 86% thoroughly enjoy driving
- Frequent users: 91% visit BusinessWeek.com at least once per week
- Highly engaged: spend 42 minutes on average reading the newsletter
Engage auto enthusiasts and in-market buyers with your brand through Autos Insider newsletter.
Source: BusinessWeek 2006 Newsletter Profile Study, July 2006; Publisher's own data, August 2006.
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