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NEWSLETTER OVERVIEW
SUBSCRIBER PROFILE
- Gender: 75% male/25% female
- Median age: 37
- Median HHI: $88,000
- College grad+: 91%
- Senior management: 40%
- Work in firms of 500+: 53%
TOP FIVE REASONS THEY SUBSCRIBE
- Trusted news and information
- Insightful and interesting opinions
- Highly relevant
- Fits a busy lifestyle
- Look forward to receiving it
PLAN TO PURCHASE (3 MOS.)
- Personal/vacation travel: 60%
- Business travel: 34%
- Digital camera: 33%
- Flat panel TV: 29%
- Mobile/smart phone: 27%
ASIA INSIDER
FREQUENCY: MONDAYS
Asia Insider delivers top stories from China, India, Japan, Korea, and other important markets in Asia, exploring issues and trends affectingthe Asian business community.
ASIA INSIDER SUBSCRIBERS ARE:
- Ahead of the curve: 76% say they avidly keep up with the newest trends
- Spreading the word: 27% forward the newsletter to a colleague
- Web-dependent: 67% get business news/investing information online
- Highly engaged: spend 48 minutes on average reading the newsletter
- Global travelers: 34% plan business travel in the next three months
Connect with active professionals who do business in Asia, no matter where their home base lies, through Asia Insider newsletter.
Source: BusinessWeek 2006 Newsletter Profile Study, July 2006; Publisher's own data.
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