BusinessWeek

Welcome to the Creativity Economy, where innovation is driving growth and changing the way companies do business.

BusinessWeek was the first to recognize this new market reality and is helping to curate the conversation among senior executives. Led by Innovation Editor Bruce Nussbaum, our pioneering coverage of innovation delivers insight into the global companies generating value in new and surprising ways.

Leaders know sustained innovation requires taking risks and long-term investment in order to profit. That's why our editorial offers managers at every level real-world solutions to the challenges of transforming from Six Sigma to these new ways of thinking and acting.

Our in-depth coverage includes:

• IN: Inside Innovation
• Daily stories
• Innovation & Design Channel on BusinessWeek.com
• Serial podcasts and blogs
• Video
• Special editorial reports
• Case studies