WEB VISITORS
Affluent business decision makers turn to BusinessWeek.com for the insight and information they need to make smarter decisions in their professional and personal lives.
BusinessWeek.com visitors are:Affluent
- $95,470 average HHI
- HHI>$100,000: 41%
- Senior Management: 12%
-C-Level: 7%
-EVP/SVP/VP: 5% - Business Decision Makers: 38%
- 79% online every day
- 72% are online both at work and at home
- 97% have shopped online in the last 6 mos.
Demographics
- Female: 41%
- Male: 59%
- Average age: 48
- College/Post grad: 65%
Source: Nielsen//NetRatings @Plan, Spring 08.
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