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• Average HHI = $95,306
• HHI $100,000+ = 40%

• Senior Management = 13%
  -C-Level = 8%
  -EVP/SVP/VP = 5%
• Business Decision Makers = 37%

• 81% online every day

• 68% are online both at work and at home

• 93% have shopped online in the last 6 mos.

• Female = 42%
• Male = 58%
• Average age = 49 years
• College Graduate+ = 65%