BusinessWeek

TV VIEWERS

• Higher concentration of Women and Adults (25-54 and 35-64) viewers with $75K+ HHI vs. Wall Street Journal Report

• Higher concentration of Men, Women, and Adult (25-54 and 35-64) viewers who are Professional/Managerial/Owners with $75K+ HHI vs. Wall Street Journal Report

• Outperforms Wall Street Journal Report in the concentration of Head of Household viewers w/4+ years of college among Men 25-54

• Higher concentration of A-county viewers than Wall Street Journal Report among Women (25-54 and 35-64)