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ERDOS & MORGAN PROFESSIONAL INVESTMENT COMMUNITY STUDY

BusinessWeek maintains its leadership position, reaching almost half of professional investors.

For more information about these magazine studies, contact your BusinessWeek Account Manager.

Source: Worldwide Professional Investment Community Study, May 2008.

METHODOLOGY

Frequency/Latest Study
  • Bi-annual
  • 2007-2008 (May 2008)
Target Universe
  • Equity buy-side managers in firms with a minimum $100 million in equities under management (U.S., Canada, UK, Europe, Japan, other Asia)
  • Population projection: 33,883
Sample/Response
  • 6,476
  • Thomson Financial
  • 43% response
Method
  • Online survey
  • 6 email invitations sent
Data Collected
  • Types/value of funds managed, management of overseas investments, assets firm has under management
  • Readership of global, pan-regional, and local publications
Source: 2007-2008 Worldwide Professional Investment Community Study.

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