ERDOS & MORGAN PROFESSIONAL INVESTMENT COMMUNITY STUDY
BusinessWeek maintains its leadership position, reaching almost half of professional investors.
For more information about these magazine studies, contact your BusinessWeek Account Manager.
METHODOLOGY
Frequency/Latest Study
- Bi-annual
- 2007-2008 (May 2008)
Target Universe
- Equity buy-side managers in firms with a minimum $100 million in equities under management (U.S., Canada, UK, Europe, Japan, other Asia)
- Population projection: 33,883
Sample/Response
- 6,476
- Thomson Financial
- 43% response
Method
- Online survey
- 6 email invitations sent
Data Collected
- Types/value of funds managed, management of overseas investments, assets firm has under management
- Readership of global, pan-regional, and local publications