BusinessWeek maintains its leadership position, reaching more professional investors than any other business magazine*. In fact BusinessWeek reaches almost half of all professional investors. Additionally, BusinessWeek reaches professional investors who manage large funds and are loyal readers.
More professional investors: BusinessWeek reaches almost half of all worldwide professional investors—more than Forbes, Fortune, and The Economist.
Managing the largest funds: BusinessWeek reaches about half of all professional investors who personally manage funds worth $1 billion or more—again more than any title in the four title competitive set.
Loyal readers: 82% of BusinessWeek's professional investors have read 3 or 4 out of the last 4 issues—a higher concentration of loyal readers than Forbes, Fortune, and The Economist.
For more information about these magazine studies, contact your BusinessWeek Account Manager.
METHODOLOGY