BusinessWeek

ERDOS & MORGAN PROFESSIONAL INVESTMENT COMMUNITY STUDY

BusinessWeek maintains its leadership position, reaching more professional investors than any other business magazine*. In fact BusinessWeek reaches almost half of all professional investors. Additionally, BusinessWeek reaches professional investors who manage large funds and are loyal readers.

More professional investors: BusinessWeek reaches almost half of all worldwide professional investors—more than Forbes, Fortune, and The Economist.

Managing the largest funds: BusinessWeek reaches about half of all professional investors who personally manage funds worth $1 billion or more—again more than any title in the four title competitive set.

Loyal readers: 82% of BusinessWeek's professional investors have read 3 or 4 out of the last 4 issues—a higher concentration of loyal readers than Forbes, Fortune, and The Economist.

For more information about these magazine studies, contact your BusinessWeek Account Manager.

METHODOLOGY

• Bi-annual
• 2007-2008 (May 2008)

• Equity buy-side managers in firms with a minimum $100 million in equities under management (U.S., Canada, UK, Europe, Japan, other Asia)
• Population projection: 33,883

• 1,355
• Thomson Financial
• 43% response

• Online survey
• 6 email invitations sent

• Types/value of funds managed, management of overseas investments, assets firm has under management
• Readership of global, pan-regional, and local publications