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PURCHASE INFLUENCE IN AMERICAN BUSINESS
BusinessWeek ranks #1 among all business books in all of the major categories.
| Total BusinessWeek Senior Executive Readers: | 1,816,000 100% |
| Involved in Purchase Decisions For: | |
| Financial/Corporate Services | 64% |
| Human Resources/Staffing | 50% |
| Office Operations | 42% |
| Sales & Marketing | 49% |
| Computer Technology | 54% |
| Insurance | 46% |
| Communications Equipment & Services | 42% |
| Total SmallBiz Senior Executive Readers: | 199,000 100% |
| Involved in Purchase Decisions For: | |
| Financial/Corporate Services | 60% |
| Human Resources/Staffing | 49% |
| Office Operations | 46% |
| Sales & Marketing | 52% |
| Computer Technology | 49% |
| Insurance | 45% |
| Communications Equipment & Services | 43% |
For more information about these magazine studies, contact your BusinessWeek Account Manager.
Source: 2006-2007 Purchase Influence in American Business
Among business magazines.
METHODOLOGY
Frequency/Latest Study
- Bi-annual
- 2006-2007 (May 2007)
Target Universe
- U.S. Senior Executives at companies with sales of $1,000,000 or more
- Population projection: 5,667,760
Sample/Response
- 6,882 senior executives
- Dun & Bradstreet's Database of American Business
- 42% response
Method
- Self-completed mail questionnaire
- 6 pages, $1 incentive, 4 mailings
Data Collected
- Demographics and "Firmographics"
- Purchase influence - 56 business products and services
- Readership of 73 publications
- Viewership of 69 broadcast and cable programs
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