RELATED LINKS
ERDOS & MORGAN
PURCHASE INFLUENCE IN AMERICAN BUSINESS
BusinessWeek ranks #1 among all business books* in all of the major categories.
| Total BusinessWeek Senior Executive Readers: | 1,276,000 |
| Involved in Purchase Decisions For: | |
| Financial/Corporate Services | 64% |
| Computer Technology | 53% |
| Human Resources/Staffing | 50% |
| Sales & Marketing | 48% |
| Insurance | 47% |
| Transportation | 46% |
| Office Operations | 44% |
| Communications Equipment & Services | 43% |
| Procurement/Site Operations | 43% |
| Travel Services | 41% |
| Total SmallBiz Senior Executive Readers: | 85,000 |
| Involved in Purchase Decisions For: | |
| Financial/Corporate Services | 66% |
| Computer Technology | 57% |
| Human Resources/Staffing | 53% |
| Insurance | 52% |
| Sales & Marketing | 52% |
| Office Operations | 51% |
| Transportation | 48% |
| Communications Equipment & Services | 45% |
| Procurement/Site Operations | 45% |
| Travel Services | 41% |
For more information about these magazine studies, contact your BusinessWeek Account Manager.
2008-2009 Purchase Influence in American Business, Erdos & Morgan
* Business Books include BusinessWeek, Forbes, Fortune, and The Economist.
* Business Books include BusinessWeek, Forbes, Fortune, and The Economist.
METHODOLOGY
Frequency/Latest Study
- Bi-annual
- 2008-2009 (May 2009)
Target Universe
- U.S. Senior Executives at companies with sales of $1,000,000 or more
- Population projection: 4,323,000
Sample
- 6,683 senior executives
- Dun & Bradstreet's Database of American Business
Method
- Self-completed mail questionnaire
- 6 pages, $1 incentive, 4 mailings
Data Collected
- Demographics and "Firmographics"
- Purchase influence - business products and services
- Publications readership & TV (broadcast/cable) viewership
BusinessWeek Media Kit Copyright © 2006-2009 by The McGraw-Hill Companies Inc. All rights reserved. | Site Map | Terms and Conditions | Visit BusinessWeek.com