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ERDOS & MORGAN
PURCHASE INFLUENCE IN AMERICAN BUSINESS

BusinessWeek ranks #1 among all business books* in all of the major categories.

Total BusinessWeek Senior Executive Readers: 1,276,000
Involved in Purchase Decisions For:
Financial/Corporate Services 64%
Computer Technology 53%
Human Resources/Staffing 50%
Sales & Marketing 48%
Insurance 47%
Transportation 46%
Office Operations 44%
Communications Equipment & Services 43%
Procurement/Site Operations 43%
Travel Services 41%

Total SmallBiz Senior Executive Readers: 85,000
Involved in Purchase Decisions For:
Financial/Corporate Services 66%
Computer Technology 57%
Human Resources/Staffing 53%
Insurance 52%
Sales & Marketing 52%
Office Operations 51%
Transportation 48%
Communications Equipment & Services 45%
Procurement/Site Operations 45%
Travel Services 41%

For more information about these magazine studies, contact your BusinessWeek Account Manager.

2008-2009 Purchase Influence in American Business, Erdos & Morgan
* Business Books include BusinessWeek, Forbes, Fortune, and The Economist.

METHODOLOGY

Frequency/Latest Study
  • Bi-annual
  • 2008-2009 (May 2009)
Target Universe
  • U.S. Senior Executives at companies with sales of $1,000,000 or more
  • Population projection: 4,323,000
Sample
  • 6,683 senior executives
  • Dun & Bradstreet's Database of American Business
Method
  • Self-completed mail questionnaire
  • 6 pages, $1 incentive, 4 mailings
Data Collected
  • Demographics and "Firmographics"
  • Purchase influence - business products and services
  • Publications readership & TV (broadcast/cable) viewership

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