| Total BusinessWeek Senior Executive Readers: | 1,816,000 100% |
| Involved in Purchase Decisions For: | |
| Financial/Corporate Services | 64% |
| Human Resources/Staffing | 50% |
| Office Operations | 42% |
| Sales & Marketing | 49% |
| Computer Technology | 54% |
| Insurance | 46% |
| Communications Equipment & Services | 42% |
| Total SmallBiz Senior Executive Readers: | 199,000 100% |
| Involved in Purchase Decisions For: | |
| Financial/Corporate Services | 60% |
| Human Resources/Staffing | 49% |
| Office Operations | 46% |
| Sales & Marketing | 52% |
| Computer Technology | 49% |
| Insurance | 45% |
| Communications Equipment & Services | 43% |
For more information about these magazine studies, contact your BusinessWeek Account Manager.
METHODOLOGY