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MENDELSOHN 2008 AFFLUENT STUDY

The 2008 Mendelsohn Affluent Survey demonstrates that more and more affluent adults rely solely on BusinessWeek for business insight. With a growing audience of higher-income ($100k+), loyal readers who don't want to miss an issue, BusinessWeek is ideal for luxury advertisers looking to reach success-driven professionals.

Highlights from the 2008 Mendelsohn Affluent Study:

  • Greater audience growth: Since the 2005 study, BusinessWeek has enjoyed the largest growth in affluent readers (Heads of Household with HHI $100K+) among the three-book set (BusinessWeek, Forbes, and Fortune).
  • Higher income: BusinessWeek's median household and personal income are #1 compared to Forbes and Fortune.
  • More assets: BusinessWeek readers have a higher median value of HH Liquid Assets than Forbes and Fortune.
  • Loyal readers: 58% of BusinessWeek readers read 3 or 4 out of 4 issues — a higher concentration of loyal readers than Forbes or Fortune.
  • Exclusive exclusive affluent readers: 68% of BusinessWeek's affluent audience don't read either Forbes or Fortune — more exclusive readers, and a higher concentration of exclusive readers than Forbes or Fortune.

BUSINESSWEEK READER PROFILE
Total BusinessWeek Affluent Readers: 1,410,000
Men 68%
Women 32%
College Graduate + 80%
Median Age 49
Top Management 27%
Management, professional, related 65%
Median Personal Income $106,043
Median HHI $163,265
Median Value Financial Accts Incl Princ Home $1,159,840
Median Value Total HH Liquid Assets $322,375

Source: 2008 Mendelsohn Affluent Survey

For more information contact your Account Manager or call 212-512-6900.


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