RELATED LINKS
MRI Study
BusinessWeek is the most widely read business magazine, reaching more than 4.9 million affluent, highly educated professionals. What's more, BusinessWeek delivers your message to the most top managers.
| Total BusinessWeek Readers: | 4,924,000 100% |
| Men | 63.5% |
| Women | 36.5% |
| College Graduate + | 56% |
| Professional/Managerial | 44% |
| Median HHI | $94,688 |
| Median Age | 48 |
For more information about this study contact your Account Manager.
Source: Among business magazines; MRI, Fall 2007.
METHODOLOGY
Frequency/Latest Study
- Semi-annual
- Fall 2007
Target Universe
- U.S. Adults 18+
- Population projection: 220,847,000
Sample/Response
- 25,781 adults
- Random geo-demographic cluster method
- 60% personal interview, 37% product booklet (Spring 2007)
Method
- Recent reading - personal interview phase (1 hr. length) collects
- Magazine and newspaper reading in logo card sort
- Personal and business demographics
- Self-completed questionnaire booklet (100+ pages) left with respondent
- 2 fieldwork periods (waves) per study
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