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MRI Study
| Total BusinessWeek Readers: | 4,687,000 |
| Men | 66% |
| Women | 34% |
| College Graduate + | 53% |
| Professional/Managerial | 40% |
| Median HHI | $88,418 |
| Median Age | 45.2 years |
For more information about this study contact your Account Manager.
MRI Spring 2009
METHODOLOGY
Frequency/Latest Study
- Semi-annual
- Spring 2009
Target Universe
- U.S. Adults 18+
- Population projection: 224,899,000
Sample/Response
- 26,023 adults
- Random geo-demographic cluster method
Method
- Recent reading - personal interview phase (1 hr. length) collects
- Magazine and newspaper reading in logo card sort
- Personal and business demographics
- Self-completed questionnaire booklet (100+ pages) left with respondent
- 2 fieldwork periods (waves) per study
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