BusinessWeek

J.D. POWER CAR & TRUCK STUDIES

BusinessWeek delivers more new vehicle buyers. According to the 2007 Power Car & Truck Media Reports, 640,758 BusinessWeek readers bought a new car or truck in the past year. And, our readers spent more — $16.3 billion — on new vehicles including luxury premium vehicles in the past year compared to other business magazines.

For more information about these magazine studies, contact your BusinessWeek Account Manager.

METHODOLOGY

• Annual
• March 2007

• Principal Drivers of New Cars or Trucks purchased within last 12 months (U.S.)
• Population projection: 5,836,492 (new car); 6,555,888 (new truck)

• 25,277 (new car); 18,676 (new truck)
• RL Polk new registrations by state plus manufacturer lists in restricted states and for leasing
• 46% response for car; 44% response for truck

• Self-completed mail questionnaire
• 12 pgs., 3 mailings, 3-6 contacts

• Demographics
• Vehicle purchase data: new car, new truck, other considerations; Psychographics
• Readership of 100+ publications
• TV viewership, radio listening