BusinessWeek reaches more new vehicle buyers/lessees than any other business magazine*. In the past year, 568,482 BusinessWeek readers bought a new vehicle. In fact, BusinessWeek readers purchased/leased more vehicles across all vehicle types (car, truck, and crossover).
For more information about these magazine studies, contact your BusinessWeek Account Manager.
METHODOLOGY
JD Power surveys buyers/lessees of new cars and trucks in the past 12 months by segment, make, and model. Total universe: 11,496,617 new vehicles.