BusinessWeek

J.D. POWER OFFLINE MEDIA REPORT

BusinessWeek reaches more new vehicle buyers/lessees than any other business magazine*. In the past year, 568,482 BusinessWeek readers bought a new vehicle. In fact, BusinessWeek readers purchased/leased more vehicles across all vehicle types (car, truck, and crossover).

For more information about these magazine studies, contact your BusinessWeek Account Manager.

METHODOLOGY

JD Power surveys buyers/lessees of new cars and trucks in the past 12 months by segment, make, and model. Total universe: 11,496,617 new vehicles.

• Demographics, reader loyalty.
• Vehicle purchase/lease data: by segment (Compact, Compact Premium, Midsize, etc.), origin, make and model.
• Automotive psychographics, attitudes, purchase influencers, etc.
• Some broadcast information.