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INTELLIQUEST BUSINESS STUDY

BusinessWeek delivers more business technology influencers in key targets than other business magazines*. This loyal and engaged audience of management decision-makers ensures targeted and effective reach.

Total BusinessWeek Business
Technology Influence Readers:
1,990,000
  100%
Top Management 21%
Senior Level 33%
Total Management 61%
Professional/Managerial 79%
Purchase Involvement - Computer Software 80%
Purchase Involvement - Computer Systems 87%
Purchase Involvement - Networking Telecom Equipment 56%
Purchase Involvement - Printers/Peripherals 80%
Purchase Involvement - Services 62%

For more information about these magazine studies, contact your BusinessWeek Account Manager.

Source: IntelliQuest CIMS Business Study, Fall 2008.
* Business magazines include Forbes, Fortune, and The Economist.

METHODOLOGY

IntelliQuest surveys technology business decision makers in US companies. Total universe: 32,919,000

Data Collected
  • Demographics
  • Company information (size, business activity, etc.)
  • Purchase influence of technology products and services
  • Technology expertise
  • Online access, activities, time spent, etc.

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