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INTELLIQUEST BUSINESS CIMS STUDY

BusinessWeek delivers more business technology influencers in key targets than other business magazines. This loyal and engaged audience include management at all levels to deepen your marketing message's reach.

Total BusinessWeek Business
Technology Influence Readers:
2,241,000
  100%
Top Management 23%
Senior Level 32%
Professional/Managerial 78%
Purchase Involvement - Computer Software 76%
Purchase Involvement - Computer Systems 88%
Purchase Involvement - Networking Telecom Equipment 55%
Purchase Involvement - Services 60%

For more information about these magazine studies, contact your BusinessWeek Account Manager.

Source: IntelliQuest CIMS Business Study, Fall 2007.


METHODOLOGY

Frequency/Latest Study
  • Semi-annual
  • Fall 2007
Target Universe
  • U.S. business technology influencers
  • Population projection: 34,824,000
Sample/Response
  • 9,250 business technology influencers
  • 57% response
Method
  • Telephone screening
  • Web-based survey
Data Collected
  • Demographics and "Firmographics"
  • Purchase influence of technology products and services
  • Readership of 80+ publications
  • Some TV viewership

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