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INTELLIQUEST BUSINESS STUDY
BusinessWeek delivers more business technology influencers in key targets than other business magazines*. This loyal and engaged audience of management decision-makers ensures targeted and effective reach.
| Total BusinessWeek Business Technology Influence Readers: |
1,990,000 | 100% |
| Top Management | 21% |
| Senior Level | 33% |
| Total Management | 61% |
| Professional/Managerial | 79% |
| Purchase Involvement - Computer Software | 80% |
| Purchase Involvement - Computer Systems | 87% |
| Purchase Involvement - Networking Telecom Equipment | 56% |
| Purchase Involvement - Printers/Peripherals | 80% |
| Purchase Involvement - Services | 62% |
For more information about these magazine studies, contact your BusinessWeek Account Manager.
Source: IntelliQuest CIMS Business Study, Fall 2008.
* Business magazines include Forbes, Fortune, and The Economist.
* Business magazines include Forbes, Fortune, and The Economist.
METHODOLOGY
IntelliQuest surveys technology business decision makers in US companies. Total universe: 32,919,000
Data Collected
- Demographics
- Company information (size, business activity, etc.)
- Purchase influence of technology products and services
- Technology expertise
- Online access, activities, time spent, etc.
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