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INTELLIQUEST BUSINESS CIMS STUDY
BusinessWeek delivers more business technology influencers in key targets than other business magazines. This loyal and engaged audience include management at all levels to deepen your marketing message's reach.
| Total BusinessWeek Business Technology Influence Readers: |
2,241,000 | 100% |
| Top Management | 23% |
| Senior Level | 32% |
| Professional/Managerial | 78% |
| Purchase Involvement - Computer Software | 76% |
| Purchase Involvement - Computer Systems | 88% |
| Purchase Involvement - Networking Telecom Equipment | 55% |
| Purchase Involvement - Services | 60% |
For more information about these magazine studies, contact your BusinessWeek Account Manager.
Source: IntelliQuest CIMS Business Study, Fall 2007.
METHODOLOGY
Frequency/Latest Study
- Semi-annual
- Fall 2007
Target Universe
- U.S. business technology influencers
- Population projection: 34,824,000
Sample/Response
- 9,250 business technology influencers
- 57% response
Method
- Telephone screening
- Web-based survey
Data Collected
- Demographics and "Firmographics"
- Purchase influence of technology products and services
- Readership of 80+ publications
- Some TV viewership
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