BusinessWeek

ERDOS & MORGAN OPINION LEADERS STUDY

More key U.S. elected officials and prominent private citizens read BusinessWeek. In fact, BusinessWeek has more regular readers than any other business magazine.

For more information about these magazine studies, contact your BusinessWeek Account Manager.

• Bi-annual
• 2006-2007 ( November 2006 )

• Key elected and appointed officials in the federal government, state and local government officials throughout the U.S., and prominent citizens in selected fields within the private sector.
• Population projection: 483,450

• 1,776 opinion leaders
• Federal Yellow Book, Congressional Yellow Book, Associations Yellow Book, Carroll's State, Municipal and County Directories, and Marquis' Who's Who in America
• 59% response rate

• Self-administered print and online questionnaire
• 4 pages, $1 incentive for charity of choice, 4 mailings

• Demographics
• 11 categories of issues
• 171 issues
• Readership of 86 publications
• Viewership of 52 broadcast and cable programs