BusinessWeek

ERDOS & MORGAN OPINION LEADERS STUDY

BusinessWeek reaches more influential opinion leaders than any title in the three book set (BusinessWeek, Forbes, and Fortune). In fact, BusinessWeek reaches the most opinion leaders across both major leadership groups (Federal Government & Private Sector).

Additionally, BusinessWeek reaches more opinion leaders involved in all the major issues facing the world today:

For more information about these magazine studies, contact your BusinessWeek Account Manager.

• Bi-annual
• 2008 - 2009 ( November 2008 )

• Key elected and appointed officials in the federal government, state and local government officials throughout the U.S., and prominent citizens in selected fields within the private sector.
• Population projection: 538,408

• Sources: Federal Yellow Book, Congressional Yellow Book, Associations Yellow Book, Carroll's Online State, Municipal and County Directories, and Marquis' Who's Who in America.
• 1,486 total opinion leaders respondents
• 50% response rate

• Self-administered print and online questionnaire
• 4 pages, $5 incentive for charity of choice, 4 mailings

• Level of Involvement: Any, Personal, Professional
• 11 Issue Categories
• 167 Individual issues
• Readership of 80 publications
• Readership: Regular, Qualitative values (i.e, "Influential")
• Viewership of 49 broadcast and cable programs