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BE:USA
BusinessWeek ranks #2 in reaching U.S. business elites among all measured magazines in the study. Additionally, BusinessWeek reaches the most business elites among our competitive set*.
| Total BusinessWeek Readers: | 104,176 100% |
| BusinessWeek readers are affluent high level affluent executives: | |
| President/CEO | 38% |
| C-Suite | 70% |
| Net Worth $1MM+ | 66% |
For more information about these magazine studies, contact your BusinessWeek Account Manager.
*BusinessWeek reaches 17% of the BE:USA audience - more than Forbes, Fortune, and The Economist.
Source: 2008 BE:USA
Source: 2008 BE:USA
METHODOLOGY
Frequency/Latest Study
- Bi-annual
- 2008
Target Universe
- Senior Executives at medium- and large-sized companies in the USA
- Population projection: 629,984
Method
- Telephone screening
- Self-completed mail questionnaire
Sample/Response
- 2,251 senior executives
- Dun & Bradstreet's Database and other sources
- Telephone screening: 53% response
- Self-completed mail questionnaire: 26% response
Data Collected
- Demographics, Business Activities, Travel, Auto Ownership
- Purchase influence
- Readership of 48 publications
- Viewership of 62 broadcast and programs
- Audience of 36 websites
- 12 new and emerging media activities
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