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BE:EUROPE
BusinessWeek reaches C-level European business elites who are involved in company purchase decisions across all areas.
| Total BusinessWeek Readers: | 21,285 |
| BusinessWeek readers are high-level affluent executives: | |
| C-Suite | 55% |
| BusinessWeek readers are involved in all purchase decisions: | |
| IT Purchases | 57% |
| Materials/Energy/Office Equipment | 46% |
| Financial & Legal Services | 37% |
For more information about these magazine studies, contact your BusinessWeek Account Manager.
2009 BE:Europe
METHODOLOGY
Frequency/Latest Study
- Annual
- 2009
Target Universe
- Senior Executives at medium- and large-sized companies in Germany, England, France, Netherlands, Italy, Spain, Switzerland, Austria, Sweden, Belgium, Denmark, Portugal, Ireland, Norway, Finland, Greece, Luxembourg
- Population projection: 455,945
Method
- Telephone screening
- Self-completed mail questionnaire
Sample/Response
- 11,222 senior executives
- Dun & Bradstreet's Database and ORBIS
- 25% Response Rate
Data Collected
- Demographics, Business Activities, Travel, Auto Ownership
- Purchase influence
- Magazine and newspaper readership
- Television viewership
- Website data
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