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BE:ASIA
BusinessWeek reaches more of Asia's business elite than any other business publication.
| Total BusinessWeek Readers: | 42,757 100% |
| BusinessWeek reaches senior Business Decision Makers: | |
| CMO | 30% |
| CIO | 22% |
| CFO | 21% |
| C-Suite | 22% |
| Involved in Purchase Decisions For: | |
| Business Service | 67% |
| IT | 58% |
| Telecom | 45% |
| Company Vehicle and Premises | 40% |
For more information about these magazine studies, contact your BusinessWeek Account Manager.
BusinessWeek reaches 18% of the BE:ASIA (formerly ABRS) audience - more than Forbes, Fortune, The Economist, Wall Street Journal
Asia, or FT.
Source: 2008 BE:ASIA
Source: 2008 BE:ASIA
METHODOLOGY
Frequency/Latest Study
- Bi-annual
- 2008
Target Universe
- Senior Executives at medium- and large-sized companies in Hong Kong, Indonesia, Malaysia, Philippines, Singapore, South Korea, Taiwan, and Thailand
- Population projection: 239,743
Sample/Response
- 5,641 senior executives
- Dun & Bradstreet's Database and other sources
- 30% response
Method
- Self-completed mail questionnaire
Data Collected
- Demographics and "Firmographics"
- Purchase influence
- Readership of 105 publications
- Viewership of 24 broadcast and programs
- Audience of 65 websites
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