BusinessWeek

SmallBiz READERS

BusinessWeek SmallBiz reaches a highly qualified audience of 675,000 small business professionals with enormous purchasing power. The members of this select group are in established companies with 300 or fewer employees and in a broad range of industries, including venture capital, architecture, insurance, aviation, health care, construction, and energy.

SmallBiz delivers insight to help these engaged readers make smarter decisions about what to purchase and from whom. Influence your best customers small business decision makers with big purchasing power.

ERDOS & MORGAN
PURCHASE INFLUENCE IN AMERICAN BUSINESS

Total SmallBiz Senior Executive Readers:	199,000 100%
Involved in Purchase Decisions For:
Financial/Corporate Services	60%
Human Resources/Staffing	49%
Office Operations	46%
Sales & Marketing	52%
Computer Technology	49%
Insurance	45%
Communications Equipment & Services	43%

For more information about these magazine studies, contact your BusinessWeek Account Manager.

METHODOLOGY

• Bi-annual
• 2006-2007 (May 2007)

• U.S. Senior Executives at companies with sales of $1,000,000 or more
• Population projection: 5,667,760

• 6,882 senior executives
• Dun & Bradstreet's Database of American Business
• 42% response

• Self-completed mail questionnaire
• 6 pages, $1 incentive, 4 mailings

• Demographics and "Firmographics"
• Purchase influence - 56 business products and services
• Readership of 73 publications
• Viewership of 69 broadcast and cable programs